Steele Model Studio – Model Academy

Adél Harmse (now van Heerden), the founder of Steele Model Studio, is a well-known model and a successful businesswoman. Her skill in turning ungainly and self-conscious people into confident and elegant models is phenomenal, and she plays a major role in the transformation of the models.

Adél started working as a model at the age of 15 and has had a very successful modelling career within the SA fashion industry, doing various fashion shows, bridal shows, photo shoots, newspaper shoots, magazine work, television adverts, and magazine covers.

In 2005 Adél decided it was time to use her skills on a much higher level and opened Steele Model Studio. The company has since proved to be much more than just another Model Agency in Gauteng proudly hosting one of the most successful modeling mentorship programs in South Africa. This program assisted many models to gain work in the international and local sectors of the fashion industry.

After the selected models complete the mentorship program they have the opportunity to be marketed as professional models under the Steele Model Studio Agency banner and leadership.




  • Introduction to Runway Work
  • Skincare, Hair care & styling, Fitness, Hand & Foot care
  • Good posture
  • Personality & Character Development
  • Reputation
  • Castings & auditions
  • Working with clients
  • Types of Modelling jobs
  • Make-up workshop: day, evening, photographic, ramp, creative
  • Stage personality Choreography & basic ramp patterns
  • Nutrition & healthy lifestyle
  • Public speaking – overcoming the fear
  • Body language


  • Acting & Reacting
  • Roleplay
  • TV Commercials


  • Photographic Modelling
  • Marketing Material used
  • Different photographic sessions & shoots
  • How do photographic models work
  • Types of photographic jobs
  • Tips for Photographic models
  • People involved in a shoot
  • The model bag
  • Practical work


  • International Runway Work
  • Glossary of the modelling industry
  • The Local and International Fashion Industry
  • What it takes to be a model
  • Preparing for a Fashion job
  • Part- & full time modelling
  • How to show your outfits
  • How to show your accessories
  • Social skills development
  • Time Management
  • Interpersonal relations
  • Interpersonal communication
  • Conflict Resolution
  • Assertiveness
  • How to market myself / interview

The content of each part of our program as well as our lesson plan according to the pre-planned schedule of each group is subject to change.